Deepika Padukone, Priyanka Chopra and Katrina Kaif: Bollywood divas who are revolutionising the beauty business

Deepika Padukone – 82°E/Eighty-two East

Bollywood megastar Deepika Padukone recently debuted her beauty and self-care line, 82 E or Eight-two East. Co-founded by Deepika, the brand claims that it is skincare made with science and spirit. All the products of the brand are said to be rigorously sourced, carefully crafted and clinically tested. It is said to have high-performance essentials that combine time-tested Indian ingredients with powerful scientific compounds for healthy, radiant skin.

Priyanka Chopra – Anomaly

After launching her haircare brand Anomaly in the US two years ago, Priyanka Chopra recently launched the range in India, through a collaboration with Nykaa. The global icon seeks to reinvent and democratise the beauty industry. The products are environment and pocket friendly. Through her company, Priyanka aims to raise awareness about haircare, with a special focus on how crucial it is to take care of the scalp and use treatments that don't damage hair.

Katrina Kaif – Kay beauty

The Kay beauty line by Bollywood actress Katrina Kaif was launched in 2019. The line was born out of Katrina’s desire to use her understanding of makeup to produce something that can reach everyone. The actor unveiled the cruelty-free, vegan cosmetics range that claims to cater to a variety of skin tones and skin types.

Anusha Dandekar – Brown Skin Beauty

Celebrity and co-founder of Brown Skin Beauty, Anusha Dandekar’s aim with the skincare brand is to encourage women to embrace their true selves. The company aims to alter the perception of the beauty of the brown skin. The range offers healthy skin care that helps Indians embrace the real ‘you’. The catchy tagline reads, “Whatever your Brown, it's Beautiful”.

Masaba Gupta – Love Child

Designer and actor Masaba Gupta debuted her beauty line, Love Child, in August 2022. The line offers a selection of gender-neutral makeup and skincare products that go beyond the parameters of ideal skin tones and textures. Love Child has beauty, cosmetic and personal care products that are vegan, cruelty-free and paraben-free.