The OTT platform Amazon Prime Video has collaborated with hayu, the all-reality TV streaming service from NBCUniversal to stream the shows on its platform
Last Updated: 02.39 PM, Feb 10, 2022
Here's some good news for the Indian fans of American TV. The streaming giant Amazon Prime Video is now offering an extensive array of the most popular international reality shows for its viewers with hayu, the all-reality TV, ad-free Subscription Video-On-Demand (SVOD) streaming service from NBCUniversal. With an add-on subscription on its platform, you can access thousands of reality TV titles in English, all available to watch on the same day as the US telecast.
hayu is a subscription-based streaming service owned by NBCUniversal, which offers extensive choice, with a wide variety of unscripted subgenres in English like home and design, dating, cooking, fashion, and true crime. It offers top reality TV content like Keeping Up With the Kardashians and its spin-offs, The Real Housewives, Vanderpump Rules, Below Deck, Top Chef and Family Karma. Now, prime members need not worry about the spoilers as well as the shows will be available to stream on the same day as their U.S. broadcast. A selection of programming is also available with Hindi subtitles. Prime members in India can subscribe to hayu through Prime Video channels at an introductory price of Rs. 999 per year.
Chaitanya Divan, head of Prime Video Channels & Sports, Amazon Prime Video India said in a statement that since the service has been launched in India, it has been receiving a tremendous response from the viewers as they can now conveniently scroll through the app and view their favourite shows on the same platform. He also added that they are excited to collaborate with hayu. "hayu offers some of the most popular unscripted shows to audiences globally and their arrival on Channels in India parallels the growing consumer interest in unscripted content on our service. We are certain that our consumers will love viewing their premier reality shows,” he said.
Hendrik McDermott, Managing Director, NBCUniversal Direct-To-Consumer – Global added that they are thrilled to make the reality TV content more accessible to Indian fans. He said, “Already the premiere destination for must-watch content in 29 markets globally, we are delighted to continue our collaboration with Prime Video Channels, by adding another partnership as part of our ongoing, successful expansion strategy.” hayu is already available through Prime Video channels in other countries including the U.K., Canada, Germany, Austria, Netherlands, France, Italy, Spain and Australia.
And now, with an add-on subscription, Prime members in India can also watch all seasons and episodes of world-renowned reality TV shows such as Keeping Up With the Kardashians, The Real Housewives, Top Chef, Million Dollar Listing, Vanderpump Rules, Summer House, The Real Murders Of Orange County, License To Kill, and Family Karma, along with Amazon Originals, without having the need to toggle from app to app.