PremiumViral hit controversy: FIFTY FIFTY's CEO under fire of overspending to ensure 'Cupid's' popularity
The allegation suggests that FIFTY FIFTY's agency allocated substantial funds to leverage the power of TikTok influencers.
Last Updated: 03.16 PM, Jul 02, 2023
The online debate among fandoms regarding the authenticity of FIFTY FIFTY's viral hit song, 'Cupid,' has taken an intriguing turn. Recent revelations have shed light on the group's CEO reportedly making a significant financial investment to propel the song's success, sparking further discussions about its organic reach.
As an established figure within the industry, HAVAQQUQ's claims have sparked a wave of speculation and discussion. The allegation suggests that FIFTY FIFTY's agency ATTRAKT strategically allocated substantial resources to leverage the power of TikTok influencers, aiming to maximize the exposure and impact of "Cupid."
HAVAQQUQ recently took to Twitter, revealing intriguing details about the financial investments made by FIFTY FIFTY's label in their hit song, "Cupid." According to his tweet, the label reportedly allocated approximately ₩8.00 billion KRW (equivalent to $6.08 million USD) for the song's production and promotion, with a significant portion directed towards TikTok marketing.
While HAVAQQUQ acknowledged the monetary investment, he emphasized that the strategy's success ultimately relied on the inherent quality of the song itself. The undeniable appeal and popularity of "Cupid" ensured its prolonged presence on the illustrious Billboard Hot 100 chart.
"The fact that FIFTY FIFTY's virality on TikTok cost a lot of money was only known to people in the industry. But since the CEO said that he invested 8 billion won and spent money on TikTok promotions, everyone finally found out all about it. Of course, no amount of money can force something to go viral; It was ultimately the song's power that made it popular enough to stay on Billboard Hot 100".
The precise amount of 8.00 billion KRW (about $6.08 million USD) was published by Lee Jin Ho, a well-known YouTuber and reporter who covers Korean entertainment business news, according to HAVAQQUQ.