Veeram on OTT: Prajwal Devaraj’s action entertainer locks its digital and satellite partners

Prajwal Devaraj gets his first release of the year this week with Veeram, an action entertainer directed by debutant Khadar Kumar. The film, which releases on April 7, pairs Prajwal with Rachita Ram, a first for the actors. Veeram is being marketed as a hard-core action flick, but Prajwal insists that it is far more than that. The film, according to him, revolves around a lower-middle-class family and explores how they rally together to defend themselves when bad stuff happens to them. Shruthi plays Prajwal’s sister, while Srinagara Kitty is his brother. Achyuth Kumar fills in as Shruthi’s husband. The film has Prajwal playing a die-hard Sahasa Simha Vishnuvardhan fan, a trait that he picks up from his sister, played by Shruthi.

Speaking to OTTplay about why the trailer of Veeram was so chock-a-block with action, Prajwal had said, “Action sequences and massy punch lines are a pre-requisite to draw maximum crowds to theatres and the trailer was cut keeping this audience in mind. Just because the trailer is high on action does not mean that the entire film is like that. Veeram is actually high on emotions and will appeal to family audiences, especially women,” he reckons, adding that there is also a cute love story at the centre. “There is also a good comedy track,” he says.

The team of the film has already managed to sell the digital and satellite rights. The Sun Network has picked up both, so Veeram will drop on SunNXT and Udaya TV, respectively, after its theatrical run. The network has not announced a streaming or television premiere date yet.

Meanwhile, Prajwal says that the biggest affirmation that what the team set out to show will click with audiences came when his mother watched the film and could not hold back her tears in several of the emotional sequences. “Veeram is my 34th film, so my mother has seen a fair share of my movies. If, after all these years, my mother still gets emotional about a film, then I think we have done something right and this will strike a chord with audiences,” says Prajwal.