And just as expected, The Eras Tour movie has performed beyond all expectations and the latest trade reports tell us that the film is well on course for a $95 million to $97 million opening weekend.
Last Updated: 10.46 PM, Oct 15, 2023
Taylor Swift continues to weave her magic on the world and this time around, it's her concert film 'Taylor Swift: The Eras Tour' that is stirring things up. Prior to its debut at the box office on October 13, the film had amassed a collection of $37 million in the United States alone and about $100 million in global pre-sales to set the perfect stage to become a major disruptive force.
And just as expected, The Eras Tour movie has performed beyond all expectations and the latest trade reports tell us that the film is well on course for a $95 million to $97 million opening weekend.
Yes, the film's theatrical run has already shattered records and by all means, it is now the highest-grossing concert film at the United States box office. It has gone past Justin Bieber's 2011 film 'Never Say Never' which, funnily, made a stiff $73 million ($99 million worldwide) during its stay in the theatres and Taylor Swift: The Eras Tour has managed to surpass that in a matter of three days!
Could The Eras Tour go past Joaquin Phoenix's The Joker?
While the $95 million to $97 million figure is best described as an estimate, trade analysts are said to believe once all the tickets are tallied on Monday, October 16, the same number could well breach the $100 million mark. The Monday tally could also reveal whether, or not, Swift's concert film has beaten Todd Phillips' 'The Joker' in its taller pursuits. The Joaquin Phoenix film, which earned the actor his maiden Best Actor Oscar, currently holds the top rank as the highest opening film in the month of October (US box office) with $96.2 million.
Reportedly, Taylor Swift: The Eras Tour also has a great opportunity to make waves at the global box office and go past 'Michael Jackson’s This Is It's $262.5 million mark. However, the film's unique 'weekend-only' release strategy, meaning it will be played in theatres only on weekends, could have some impact on its final numbers.