Swathimuthyam: Don't underestimate this underdog amid the Dasara biggies

This Dasara festive season at the Telugu box office is something that many box office pundits are keenly awaiting. There are three films that have officially confirmed their release on October 5 - namely Chiranjeevi's Godfather, Nagarjuna's The Ghost and the Ganesh, Varsha Bollamma starrer Swathimuthyam. While many may proclaim that the contest is actually between Godfather and The Ghost given the scale and its lead stars, it would be wrong to underestimate the power of a darkhorse like Swathimuthyam.

Festive seasons like Sankranthi, Dasara are that time of the year where Telugu families come in hoardes to visit theatres and crowds perceive cinema as a form of celebration. Surprisingly, both the big films, Godfather and The Ghost are serious, intense films that are catered to hard-core fans and genre-enthusiasts more than family audiences. Beyond the fans, Godfather will appeal to those who enjoy political dramas and The Ghost is tailormade for action junkies.

Swathimuthyam, a family entertainer is likely to emerge a better alternative for viewers despite the intense tussle. Ultimately, the feel-good film celebrates the idea of togetherness, mirrors traditions in Telugu households and is peppered with the right mix of emotions, romance, impressive music and humour. The promos of the film prove that the lead pair shares good on-screen chemistry and it'll be just the breezy outing that people of all age groups in a family would like to watch.

Moreover, Swathimuthyam, directed by newcomer Lakshman K Krishna is being backed by a top banner Sithara Entertainments, which marketed a small-budget film like DJ Tillu among its target audience successfully this year. Sources suggest that the team is mighty confident of Swathimuthyam's result this time and has cut an entertaining trailer that'll be released shortly. The box office is always a bag of surprises and one can't rule out the film's prospects.