Social Currency Trailer OUT now: Parth Samthaan, Bhavin Bhanushali, Aakash Mehta & more strive hard to tackle ‘popularity emergency’

What happens when you become a popular and well-established social media influencer? Though one might feel on top of the world, this profession too has its share of cons. This is the essence of the upcoming Netflix series, The Social Currency.

Today, Netflix has revealed the official trailer of the film. The trailer shows a battle for survival like no other as eight social media influencers - Parth Samthaan, Bhavin Bhanushali, Ruhi Singh, Vagmita Singh, Rowhi Rai, Mridul Madhok, Sakshi Chopra, and Aakash Mehta navigate through a series of challenges in the Union Territory of Goa.

With a mission to earn their rank and the much-needed cash to survive, Social Currency will see these influencers battle it out to claim their rightful spot of being the ‘Top Influencer’ along with a whopping 50 lakh cash prize! Produced by SOL Production Private Ltd, this first-of-its-kind influencer survival challenge will stream on Netflix starting June 22.

The trailer also features popular rapper Badshah, actress Sunny Leone and social media star Kusha Kapila in cameo appearances.

Sunny Leone, who came with a unique challenge for the influencers on Social Currency, said in a press statement: "There is just one piece of advice that I have for all the influencers participating in Social Currency and that is - be you and love yourself. You should never change who you are. This is a show, enjoy it. Win the show in your own way. Can't wait to binge watch Social Currency on Netflix.”

Kusha Kapila, adds, "I think this is a completely new genre of content jahan pe aapko ‘influencing’ kar ke dikhaani hai. To shed everything you’ve already earned, and to go in a competition like this, and to put yourself out there to the world… just WOW! Through the challenge that I had for the influencers, I pushed them to get out of their comfort zone and I have faith in each one of them! Watch them in action very very soon, only on Netflix.”

Social media rockstar, Ashish Chanchlani also features for a few seconds in the trailer. In a press statement today, he shares, “Social Currency is a game-changer, forcing influencers to go beyond their virtual personas. I am thrilled to have witnessed the raw talent and their determination unfold. A huge shout out to everyone and I would like to prep the audience by saying - get ready for an epic social experiment, guys!"