PremiumSalman Khan on Tiger 3's promotional strategy with Tiger Ka Message: Why don’t we do a hat-tip to the nostalgia that this franchise holds in the hearts of the people?
Salman Khan also asked fans to gear up for the trailer, which is likely to be out in the coming weeks.
Last Updated: 04.01 PM, Sep 29, 2023
On Wednesday, Yash Raj Films released Tiger Ka Message, a film that serves as a teaser for the trailer for Tiger 3, starring Salman Khan and Katrina Kaif. In an effort to increase Tiger Ka Message's exposure, YRF did something unprecedented in an industry that often uses YouTube views as a benchmark: it allowed users to share the film on their own Instagram accounts. As a result, the Tiger 3 asset may potentially reach 700 million people, which is why it caused internet outages in various nations yesterday.
Salman Khan's pride in the Tiger franchise:
Speaking about the Tiger Ka Message, Salman said in a statement that the Tiger brand is something he is extremely proud of. Over the past decade, Tiger has garnered the undivided affection of not only his devoted fans but also the global audience at large. The superstar is incredibly honoured that his fictional persona has touched the lives of individuals all across the world. To that end, Salman elaborated that when they started discussing the marketing plan for Tiger 3, they thought, Why don't they do a hat-tip to the nostalgia that this franchise holds in the hearts of the people? Just what it sounds like: the Tiger Ka Message. The video features elements from both Ek Tha Tiger and Tiger Zinda Hai, the two flicks in the series. It describes how Tiger has sacrificed everything for India, including his own life and the lives of his loved ones.
Purposeful nostalgia:
Salman goes on to explain that they did that on purpose to show what the Tiger persona and franchise stand for. He is ecstatic about the positive response to their campaign so far and is eager to show the trailer to his fans.
Tiger 3 plot overview:
In Tiger 3, produced by Yash Raj Films, Salman Khan returns as super agent Tiger, aka Avinash Singh Rathore. In the film, Tiger is in danger after being falsely labelled as India's No. 1 adversary, as revealed in the Tiger Ka Message. In this spiteful action drama, Tiger embarks on a perilous expedition to track down his foes, and this video provides context for that goal. He is determined to clear his record for the sake of his country and his family.
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Next to Ek Tha Tiger and Tiger Zinda Hai, War and Pathaan are the other films in the YRF Spy Universe, with Tiger 3 being the fifth instalment. The film also stars Katrina Kaif as the female lead and is directed by Maneesh Sharma and produced by Aditya Chopra. This year, the movie will debut in time for the busy Diwali season.