S Originals aims big for 2022, gears up to release 9 films in Telugu, Tamil, Kannada, Hindi and Malayalam

There's no better time than now in the entertainment industry to step into unchartered terrains and make a mark. The barriers around language, region are gradually getting eliminated across the country and audiences are warming up to good stories of all kinds minus any apprehensions. Reaping benefits out of this trend, the production house S Originals, founded by Srujan Yarabolu, aims to conquer many newer frontiers in 2022. Nearly nine films under the banner are gearing up for a release across multiple genres in five languages.  

Talking about his ambition for S Originals, the brain behind the production house Srujan shares, "I hope that S Originals will be able to carve a niche in Telugu cinema and be known for its quality content. While I've partnered with a few production houses for projects to date, all of our 9 releases in 2021 are backed by S Originals. Several new directors are to be launched with these projects and many more scripts are on the verge of being finalised."

Srujan states that the anthology Panchathantram, starring Brahmanandam, Swathi Reddy, Samuthirakani, Shivatmika Rajasekhar and Rahul Vijay, is ready for release. A romantic entertainer headlined by Santosh Shobhan and directed by a first-time filmmaker Subhash, is in the final stages of post-production. Aham, a new-age film with Sumanth in the lead, has also entered its final schedule. Another debutant Subbu Cherukuri is directing Brahmanandam's son Goutham for a project while another first-time director Brijesh is being introduced with a film titled Viral.

The team of Amazon Prime's direct-to-OTT release Gatham is reuniting for another film to be produced under S Originals (which is in the last leg of its filming). S Originals also bankrolling Old Monk in Kannada with director M G Srinivas besides Naina in Malayalam featuring Jaanu, 96 fame Gouri Kishan in the lead (whose shoot is complete). Also, screenwriters Siddharth and Garima are turning directors for their project titled Dukaan, currently in the final schedule. 

"2022 is going to be a special year for S Originals. We're hopeful of catering to audiences with different sensibilities. As a production house, we'll be looking to introduce new talents across various departments into the industry," Srujan signs off.