Ready: Ram Pothineni, Genelia’s entertainer to re-release in theatres this summer

There are a few films that deserve labels beyond hits, successes or entertainers. Director Sreenu Vaitla’s Ready, that released in 2008, is one among them, a trendsetter in the commercial format for an entire decade. Ram Pothineni, Genelia D’Souza, Brahmanandam played key roles in the film produced by Sravanthi Ravi Kishore under Sri Sravanthi Movies.

Ready enjoys popularity like no other film in the careers of Ram and Sreenu Vatila; the comedy sequences unfolding between Ram, Brahmanandam, Dharmavarapu Subrahmanyam, Jayaprakash Reddy and Kota Srinivas Rao remain widely watched even today. For the many fans of the film, here’s some good news! It is now set to re-release in theatres on May 14, the coming weekend.

With the trend of re-releases working out well for theatre-owners, viewers and producers alike, Ready promises to be an ultimate summer treat. Reports suggest Sravathi Ravikishore himself will ensure a grand release across Telugu states and one can expect widespread promotional activity this week. Devi Sri Prasad scored the music for the blockbuster that was eventually remade in Hindi, Tamil and Kannada (Ready, Uthama Puthiran and Raam).

The story of Ready is quite straightforward and simple - it’s about how a couple hatches a plan to convince their families for their marriage and fool around until they eliminate all possible roadblocks. Ready co-written by Kona Venkat and Gopimohan, came right after Sreenu Vaitla’s earlier success Dhee and both the films follow a similar template to entertain audiences with innovative, quirky writing.

Prasad Murella cranked the camera for the film which was edited by MR Varma. Chandra Mohan, Sunil, Nasser, Tanikella Bharani, Shafi, MS Narayana, Srinivasa Reddy, Sudha, Surekha Vani too essay other key roles in the film. Ready was a game-changer for Ram Pothineni and made him a bankable commercial star. He and his co-star Genelia remain good friends even today.