PremiumRashmika Mandanna deepfake video case: Indian Govt gives 7 days to social media platforms to properly manage their ‘terms of use’ or else...
Prime Minister Narendra Modi, actors Rashmika Mandanna, Kajol, Katrina Kaif, and social media influencer Sara Tendulkar have been prey to deepfake videos recently. Here’s what is happening now.
Rashmika Mandanna deepfake video case.
Last Updated: 04.30 PM, Nov 24, 2023
The Indian Government today has taken a strong stand against those who create and propogate deepfakes online. Additionally, the government has said this afternoon that social media platforms have been given seven days time to align their terms of use, as per the IT rules. If they fail to do so, they will face severe consequences.
This development comes a month after popular actress Rashmika Mandanna complained of her deepfake video which went viral on social media. In the viral video, Rashmika Mandanna's face was imposed on another woman's body by misusing artificial intelligence tools. Currently, Delhi Police is investigating the case.
What did the Central government say on deepfakes today?
In a press conference today, Union Minister of State for Electronics and IT, Rajeev Chandrasekhar, said the government will assist citizens in filing FIRs against social media platforms for violation of IT rules in case they become a victim of objectionable content like deepfakes. The Union Minister even mentioned that the Central government will develop a platform on which internet users can be notified about IT rule violations by social media platforms.
“...We will make it very simple for the citizen to report violations of law by platforms to the government...," assured the Union Minister.
In the press conference today, the Government even added the consequences if social media platforms do not follow the 7-day deadline. “Under Rule 7 of the Ministry of Electronics and Information Technology guidelines, an officer will be nominated who will be entrusted with building a mechanism where users can put in their complaints regarding deepfakes,” conveyed Chandrashekhar in the press meet.
Bollywood haunted by deepfakes!
Prime Minister Narendra Modi, actors Rashmika Mandanna, Kajol, Katrina Kaif and social media influencer Sara Tendulkar, and businessman Anand Mahindra have been prey to deepfake videos recently. The Government of India is closely monitoring the situation.