PremiumGame Changer: How Dil Raju's negotiation tactic fetched him big bucks for his OTT, audio rights
Dil Raju is producing Ram Charan's Game Changer on a massive note. He has made headlines as the audio rights of his action drama have been sold for a record price.
Last Updated: 01.35 PM, Nov 09, 2023
Ace Tollywood producer, Dil Raju started his career by making several low-budget films in Telugu. He is now making biggies with star heroes like Vijay and Ram Charan. Dil Raju's latest production, Game Changer is being directed by Shankar and has been in the news as its audio rights were bagged by Saregama for a whopping Rs 33 crore, the highest ever for a Ram Charan film.
One of the sources from the Dil Raju camp has revealed that Dil Raju has spent big money on the film and is expecting the same in return. The source further adds that Dil Raju did not compromise with the audio rights deal and gave Saregama no chance of negotiation.
The same is the case for the OTT rights of the film as Dil Raju quoted a bomb when two leading platforms approached him for digital rights. Finally, the OTT rights of Game Changer were bagged by Zee 5.
Dil Raju's last Tamil release, Vaarisu, was also sold for exorbitant prices. Dil Raju did not compromise on the rates he proposed for various rights of the film and made big money with the Vijay starrer.
Game Changer is being made on a budget of close to Rs 250 crores and for the film to be in the safe zone, Dil Raju needs to make big money from these non-theatrical rights. Right from the Hindi theatrical rights to the satellite rights, Dil Raju is demanding big money and feels that the Shankar starrer is worth all the money.
Game Changer is done with over 70% of its shoot. The film has been long delayed as Shankar has been filming Indian 2 simultaneously with Kamal Haasan. The makers will soon announce the release date of the film in a special event in the days to come.