Rakshit Shetty’s 777 Charlie Kannada satellite and digital rights sold for Rs 21 crore

Earlier today, Rakshit Shetty, whose home banner Paramvah Studios has produced his next, 777 Charlie, announced that the film’s Kannada satellite and digital rights had been sold. The film, which is releasing in theatres on June 10, is a pan-India project with Malayalam, Tamil, Telugu and Hindi versions too.
While the associations for the rest of the languages has not been announced, Amazon Prime Video is believed to be a prime contender for the OTT streaming rights. Today’s Colors Kannada collaboration, meanwhile, also had netizens wondering about how much was paid for the TV and digital rights, information that is considered vital to calculate ‘how safe a producer is pre-release’.

According to some industry tracking sites, #777 Charlie has been made at a budget of Rs 40-50 crore, while the Kannada satellite and digital rights have brought in Rs 21 crore (Rs 9 core for TV and Rs 12 crore for OTT). Once the satellite and digital partners for the other languages are also formalized, not only with Paramvah be in the green, theatrical collections and any other revenue will be added bonanzas. Parameshwar Gundkal, the business head of Colors Kannada, had recently shared an appreciate social media post about 777 Charlie, after a private screening, which affirmed speculation that the channel was pursuing the rights of the film.

Directed by Kiranraj K, 777 Charlie, which explores the relationship between Rakshit’s character Dharma and a canine called Charlie, will release world-wide on June 10. It was earlier announced as a December 31, 2021 release, but had to be postponed owing to pandemic fears. The film, which has music by Nobin Paul also stars Sangeetha Sringeri, Raj B Shetty, Danish Sait and Bobby Simha among others.

Rakshit, who is currently on a schedule break from his next, Sapta Saagaradaache Ello, to get into shape for a different look in the film, will begin shooting for his latest directorial Richard Anthony thereafter.