Rakshit Shetty and his 777 Charlie team to donate 5% of its profits to animal welfare

For director Kiranraj K, 777 Charlie was not only about making an entertainer; it was just as much about the social message at its core. The film put the spotlight firmly on the hazards of inbreeding, and pushed the cause of pet adoption, as against sale of pet animals through breeders. The film, which released in theatres on June 10 has struck a chord with audiences across the country.

Speaking at the 25-days celebration of the film, lead actor Rakshit Shetty, who has also produced it, said that their total earnings, including theatrical, satellite and digital revenue stood at Rs 150 crore. Happy as the team is about breaking into the 100-crore club, they are also determined to do their bit for society. And given the subject that the film is based, what better way to give back than by supporting the cause of animal welfare.

“As the makers of 777 Charlie, we are aware of the kind of effort and resources that goes into creating a happy and safe environment for the animals around us. In this light, we would like to contribute 5% of the profit in the name of Charlie to NGOs across the country that have been dedicatedly working towards the welfare of Indie dogs and animals,” said Rakshit. The actor-filmmaker also shared that every single person who has contributed towards the making of the film and its culmination would get a share of the 10% profit that has been set aside for them.

Charlie released in Kannada, Tamil, Telugu, Malayalam and Hindi and has been doing well in all those markets. The satellite and digital rights of the Kannada version were sold to Colors Kannada and Voot Select respectively, while Amazon Prime Video scooped up the digital rights in the other languages. The makers have, apparently, also received remake right queries for a Hindi version of the film.