Priyanka Chopra is the second wealthiest celebrity beauty brand of 2023, beats Kylie Jenner, Selena Gomez

Together with her acting prowess, Priyanka Chopra is also a successful businesswoman and entrepreneur. The hair care line of the international icon is presently the second-richest celebrity beauty brand of 2023.

According to a UK-based beauty comparison website, Cosmetify, which compiled a list of the wealthiest celebrity beauty brands based on their most recent annual revenue, Priyanka's Anomaly Haircare has surpassed Selena Gomez's Rare Beauty and Kylie Jenner's Kylie Cosmetics, LLC to rank as the second-wealthiest celebrity beauty brand this year.

In their report Cosmetify explained how they came up with the list. “There are many ways to measure the success of a brand, but revenue is arguably the most important. Because of this, we have put together a list of the wealthiest celebrity beauty brands based on their most recent annual revenue,” they said.

The Barbadian singer, actress, and entrepreneur Rihanna's Fenty Beauty reportedly ranks in the top three most lucrative overall beauty brands and is also the wealthiest celebrity beauty brand.

In 2022, Priyanka launched her haircare brand, which has since become one of the most well-known and lucrative celebrity beauty companies in the world. The Citadel actor has discussed her motivations for becoming a cosmetics business.

Talking to Vogue India, Priyanka had said, “I’ve just recently taken to the business side of both, the beauty and the entertainment industry. That really made me bifurcate the difference between sitting in the stylist’s chair and using a bunch of products, to actually having a say in the products going into my hair.”

Priyanka most recently appeared in The Matrix: Resurrections alongside Keanu Reeves and other actors. The actor will now begin promoting Citadel, her next Russo Brothers webseries on Amazon Prime Video.