Earlier, the Multiplex Association of India had declared that on September 16, the audience could purchase tickets for 75 at the largest theatre chains.
Last Updated: 12.32 AM, Sep 15, 2022
The Multiplex Association of India (MAI) declared September 16 to be the National Cinema Day, effectively indicating that many chains and theatres will be selling movie tickets for Rs 75. The news delighted every moviegoer, as was to be expected. After all, the typical ticket cost is higher than Rs 200. Movie lovers were thrilled to have the chance to view a movie at a theatre for such a low price in this situation. Bollywood fans may have to wait a little longer, though, since it appears that MAI has reportedly postponed National Cinema Day to protect Brahmastra's collection.
According to a recent Bollywood Hungama article, the MAI has moved forward National Cinema Day's celebration by a week, moving it to September 23.
"The MAI has decided to push back the National Cinema Day by a week. Instead of Friday, September 16, it will now take place on Friday, September 23. The insider explained the reasoning behind this choice by stating that the Ranbir Kapoor and Alia Bhatt movie 'is the dominant film' and is 'performing fantastic' at the moment. The success of Ayan Mukherji's film on Monday is evidence that 'it'll do excellent business on the second weekend too'."
The source added, “Disney asked the multiplex association to postpone the festivities by a week as a result. The multiplex and MAI teams agreed that their request had merit.”
The insider went on to say that Brahmastra "has to daily clock a massive figure to become a hit and the Rs 75 offer might prove to be a dampener" due to its large budget. The insider stated that the movie "finished the dry stretch at the box office" and that multiplexes are "grateful to Brahmastra."
Brahmastra, which cost an astounding over Rs 400 crore to produce, debuted in theatres on September 9. The movie has made Rs 225 crore at the box office as of day 3.
National Cinema Day is a brand-new celebration that was instituted as a "thank you" to moviegoers for supporting the theatre industry. On September 3, the event made its debut in the US and the UK, with theatres like AMC and Cinemark slashing ticket costs to $3. (about Rs 240).
Major theatres in India have changed their websites with a new template in preparation for the festival later next week. PVR Cinemas warns that premium seating options like recliners and IMAX screens would not be eligible for the Rs 75 deal.
The official National Cinema Day website, which is geared at Americans, stated that all tickets, regardless of format or language, would be priced the same. However, it appears that the rule only applies to theatres in India. However, the Rs 75 pricing does not include any additional taxes or fees imposed when purchasing an online third-party app or website.
For example, BookMyShow is still required to add additional internet costs and GST to the Rs 75 price tag in India. It is advised to wait in line for your ticket if you don't want to spend that extra money.
As for the movies, theatres will primarily show regional films, such as those produced in Hindi, Tamil, Telugu, and other Indian languages. Hollywood films now in theatres might also be featured during the forthcoming National Cinema Day celebration.