Mem Famous will have the fun quotient of Pelli Choopulu, Jathi Ratnalu put together, makers say

Amidst a flurry of releases every weekend, it’s not easy for small-budget films to make its presence felt among audiences, given the budget constraints and the absence of identifiable faces. All it takes is some smart innovation to grab eyeballs; the makers behind next week’s release - Mem Famous by Chai Bisket Films and Lahari Films - have proved with their recent publicity campaign.

The film is the second project by the banners that gave us this year’s surprise hit Writer Padmabhushan. Meanwhile, Mem Famous, headlined by Sumanth Prabhas (also the writer-director) will be distributed by Geetha Arts and Sarigama Cinemas in Telugu states and the US. After a recent screening for the distributors, the film gathered good reports.

In a recent chat with the media, producers Sharath Chandra, Anurag Reddy and Chandru Manoharan revealed they’ll also be collaborating for another project this year. “We finalised Sumanth Prabhas for Mem Famous after watching his short films on Youtube and felt he had the spark to make it big. He had a feature film script and later had to take charge as the director too,” they said.

While the producers were apprehensive about Sumanth’s abilities initially, his narration and passion for cinema reportedly convinced them. The film introduces over 45-50 actors, technicians to the industry. “Mem Famous is an out-and-out entertainer. We took great care with the casting and all the actors play their age on the screen.”

“We believe in storytelling over the story, the screenplay is the strength of Mem Famous. It will have the fun quotient of Pelli Choopulu and Jathi Ratnalu put together. While it’s targeted at the youth, the family crowds will enjoy it too. This is a story of three youngsters but will also make the elders think, empathise with them. The presence of Vijay Deverakonda, Naga Chaitanya, Harish Shankar and Adivi Sesh in our promotional videos was a huge boost,” they opined.