Mammootty, Jyothika starrer Kaathal - The Core set for direct OTT release on this platform. Details inside

In a surprising turn of events, the highly anticipated Malayalam film Kaathal - The Core, starring Mammootty and Jyothika , is likely heading for a direct-to-streaming release. It is believed that JioCinema, the latest player in the streaming industry, has acquired digital rights to the film.

Initially, Kaathal - The Core was scheduled for a theatrical release in May this year . However, the release didn't happen, and updates regarding the film's post-production were scarce. Now, in an unexpected move, the filmmakers are considering the option of releasing the movie directly on an OTT platform.

Also Read: 4 latest OTT releases this week on Prime Video, SonyLIV, Disney+Hotstar you must not miss

Given JioCinema's aggressive business strategies to establish a strong presence, it would not be surprising if they offered a substantial sum to the producers for the exclusive premiere of Kaathal - The Core on its platform. This move could provide a significant boost to the streaming service's regional audience base.

A source close to director Jeo Baby said, "There have been discussions, but nothing has been finalised yet. We will take a final call by July 20."

It is worth noting that Jeo Baby's critically acclaimed film The Great Indian Kitchen (2021) also had a direct-to-OTT release. The movie made its digital debut during the peak of the Covid-19 lockdown on a relatively new streaming platform called Neestream. However, due to its compelling content and positive reviews, the film gained widespread attention from audiences across the country. The film benefited greatly from the demand for fresh content during the lockdown period.

The Great Indian Kitchen offered a scathing critique of the patriarchal nature of marriage and how it perpetuates the subjugation of women. Similarly, Kaathal - The Core is expected to explore a pressing social issue from a unique perspective, adding to the anticipation surrounding the film.

The collaboration between Mammootty and Jyothika in Kaathal - The Core further heightens the excitement among fans, as it marks their first on-screen pairing. Besides playing the lead role, Mammootty has also co-produced it under his own production banner, Mammootty Kampany.