PremiumJailer & Bholaa Shankar impact? Kousalya Supraja Rama to lose multiplex screens despite good footfalls
The team of Kousalya Supraja Rama has sent a letter to the Karnataka Film Chamber of Commerce, seeking help to retain shows amid ‘attack’ from big-ticket films in other languages
Last Updated: 04.56 PM, Aug 24, 2023
Director Shashank’s latest film, Kousalya Supraja Rama , which has Darling Krishna, Brinda Acharya and Milana Nagaraj in the lead, released in theatres on July 28 and has received positive feedback from critics and audiences. The film, which addresses male chauvinism and how detrimental it is on the women subject to it, from the protagonist’s perspective, has been doing well at the box office. And yet, despite this, Kousalya Supraja Rama is on the brink of losing a bulk of its shows this week.
On Thursday, one of this week’s big-ticket releases is Superstar Rajinikanth’s Jailer, which will be followed by Chiranjeevi’s Bholaa Shankar a day later. Put together, these two biggies will hold the maximum number of screens/shows at multiplexes. This, says Shashank, comes at the expense of films like his, which have been doing good business, but are being let go in favour of films from across the border.
Shashank, who co-produced Kousalya Supraja Rama, along with BC Patil’s Kourava Cinemas, states that his film has been having 70+ shows, most of which were houseful over the weekend. That, however, is not reason enough for multiplex chains to retain his film, he says. In his letter addressed to the Karnataka Film Chamber of Commerce, Shashank has sought its intervention in ensuring that multiplex chains in the state give prominence to Kannada films first and provide justice to his film, Kousalya Supraja Rama.
It's standard practice for makers of smaller films to avoid a clash with a big title and Kousalya Supraja Rama’s July 28 release date would have been keeping in mind that Jailer and Bholaa Shankar would be in theatres two weeks later. Also, the box office success of Hostel Hudugaru Bekagiddare is proof that two weeks is a good enough time to recover investment and post profits too.