PremiumHIT 3 OTT rights sold for a whopping sum, Nani’s biggest deal till date
HIT 3 is Nani's new film, which he is also producing. Sailesh Kolanu has directed the film which has Srinidhi Shetty as the female lead. The OTT rights have now been locked.
HIT 3 OTT platform details
Last Updated: 05.45 PM, Apr 04, 2025
HIT 3, starring Nani, is gearing up for a grand theatrical release on May 1, 2025, across a record number of screens. This investigative thriller, directed by Sailesh Kolanu, marks a significant milestone in Nani’s career as he takes on the role of a cop for the first time. With Nani’s stardom at an all-time high, expectations for the film are soaring.
HIT 3 OTT platform details
We at OTTplay have exclusively learned that Netflix has acquired the digital rights to HIT 3 for a staggering ₹54 crore. This makes it the highest-ever OTT deal for a Nani film, reflecting the streaming giant’s immense confidence in the project. Given Nani’s growing popularity and the strong repeat value of his films on streaming platforms, it’s no surprise that multiple OTT players were in a fierce bidding war to secure the rights.
This is not the first time Netflix has invested in a Nani production. The platform also recently acquired the OTT rights for his other film, Court - State vs. A Nobody, which will be available for streaming soon.
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The HIT franchise has gained a loyal following over the years. The first installment featured Vishwak Sen, while the second starred Adivi Sesh. In a recent interview, Nani revealed his ambitious vision for the franchise, stating that he aims to make it an Avengers-style ensemble with interconnected characters.
Nani also produces HIT 3 on his home banner
HIT 3 is also the most expensive film of Nani’s career, with a production budget of ₹64 crore. With the OTT rights deal alone covering nearly 90% of its budget, the film is already in a profitable position. Additionally, distributors have shown strong faith in the project, acquiring the theatrical rights for impressive figures.
The film’s teaser has already generated massive excitement, and fans are eagerly awaiting the reveal of which star will headline HIT 4, a secret that will be unveiled in HIT 3’s climax. Srinidhi Shetty plays the female lead, making her Telugu debut with this film.
For now, HIT 3 is already making waves, and its OTT rights deal has set a new benchmark for Nani’s career. Watch this space for more updates on this project.