ETV Win buys KA's OTT rights for a record price; details inside | Exclusive

Kiran Abbavaram is at the peak of his career as his latest film, KA, has emerged as a smash hit at the box office. The period drama has grossed over ₹50 crore, delivering threefold profits for its makers. Adding to its success, ETV Win has acquired the film's digital rights for a staggering ₹13 crore, the highest ever for a Kiran Abbavaram film.

KA OTT rights price details revealed

The film, now streaming on ETV Win, has taken an extraordinary start, clocking over 100 million streaming minutes. This milestone has significantly boosted ETV Win's profile, with the platform reporting a 20% increase in subscriptions since the film's release. A source close to ETV Win revealed that the platform’s investment in promoting the digital release played a vital role in the film's success.

The film has resonated particularly well with family audiences who missed it in theaters, contributing to its phenomenal online reception. Viewers have widely praised directors Sujith and Sandeep for their compelling storytelling and gripping narration.

KA backdrop and star cast details

KA tells the story of a local postman who arrives in a village and becomes ensnared in its mysterious world. The plot unravels as he navigates his way out of the situation. The film stars Nayan Sarika and Tanvi Ram as the female leads and was co-produced by Kiran Abbavaram himself. Despite initial skepticism and releasing alongside Dulquer Salmaan's Lucky Baskhar, Abbavaram’s gamble has paid off handsomely.

The film’s success has given ETV Win a new lease of life and marked a milestone for both the platform and Kiran Abbavaram's career. From its theatrical run to its OTT release, KA continues to win hearts and accolades alike.