Dhruva Natchathiram: Gautham Vasudev Menon reveals it was difficult for the Chiyaan Vikram starrer to crack an OTT deal

Dhurva Natchathiram, the upcoming Gautham Vasudev Menon directorial that stars Chiyaan Vikram in the lead role, is finally set to hit theatres after a long delay. The movie, which started rolling in 2017, is getting released after multiple delays caused by production and financial issues. Recently, Gautham revealed that the Chiyaan Vikram-starrer even faced difficulties in finding OTT buyers, owing to its long delay.

Gautham Menon on the struggles faced by Dhruva Natchathiram to crack an OTT deal

Recently, in an interview with the Galatta Plus YouTube channel, Gautham extensively spoke about the long production issues faced by Dhruva Natchathiram. The renowned filmmaker revealed that the Chiyaan Vikram-starrer found it extremely hard to crack an OTT deal. It was mainly because all major OTT platforms assumed that the project might be ‘outdated’ owing to the long delay in its production. Some were even worried that the project was caught up in many legal issues.

According to Gautham, it took the makers long to crack an OTT deal as all platforms demanded to watch the entire film first. The makers had to go through multiple negotiations, movie screenings, and convincing before getting Netflix on board as the official digital streaming partner of Dhruva Natchathiram . The director added that it took him a year to convince the platform to give the project a chance.

Also Read: Dhruva Natchathiram: Gautham Vasudev Menon reveals why Suriya turned down the Chiyaan Vikram starrer 

Gautham Menon reveals the motive behind the early release date announcement

In his chat, Gautham also revealed that he decided to officially announce the release date much earlier to get things back on track. Earlier, OTT platforms and other digital partners were hesitant to get on board, fearing legal troubles, despite the team completing the film.

However, after the filmmaker officially announced the release date, all major platforms started approaching the team for the OTT, satellite, and audio rights of Dhruva Natchathiram. For the uninitiated, the Chiyaan Vikram-starrer is slated to stream on Netflix after its theatrical run. Kalaignar TV has bagged the official satellite rights to the much-awaited spy thriller.

Also Read: Dhruva Natchathiram: Chiyaan Vikram impressed with Vinayakan’s performance; Gautham Vasudev Menon spills the beans 

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