Coldplay’s Music of the Spheres World Tour concert in Ahmedabad is one of the highlights of the year and looks like Disney+ Hotstar has hit gold.
Coldplay live stream on Disney Hotstar clocks a massive viewership
Last Updated: 03.28 PM, Jan 28, 2025
If there is one thing that has made the most headlines in the country and the world at large, it is Coldplay’s Music of the Spheres World Tour, which took a brief stop in India as they performed multiple shows in the country. While the buzz was massive in Mumbai, the stakes were even higher when they headed to Ahmedabad, where they performed at the biggest stadium in the world, Narendra Modi Stadium. Roughly 120k people gathered to watch Chris Martin and his team perform live, and Disney+ Hotstar gave fans a treat by live-streaming the event for their subscriber base. It turns out the platform witnessed massive viewership. Read on to know everything you should about the same.
The exclusive broadcast of Coldplay’s Music of the Spheres World Tour concert in Ahmedabad was electrifying. The livestream attracted 83 lakh views and garnered an impressive 16.5 crore minutes of watch time. Delighting fans across the nation with an unmatched experience, viewers tuned in from all parts of the country, with Maharashtra, Gujarat, Karnataka, NCR Delhi, Uttar Pradesh, Tamil Nadu, and West Bengal contributing 85% of the viewership.
Streaming live from Ahmedabad on January 26, 2025, Coldplay’s performance marked an iconic moment in India’s music and entertainment landscape. Disney+ Hotstar rolled out an integrated marketing campaign targeting Coldplay fans and first-time users, inviting them to experience the live performance. The expansive campaign witnessed promotions with an extensive cross-channel plan, large-scale watch parties, and engaging on-platform interactivity.
On-platform interactivity, including Coldplay lyrics integration, allowed fans to actively engage with the performance in real-time. Influencers joined the bandwagon, rallied their strong followings, and hosted watch parties, fostering a community viewing experience and adding to the fervor on Disney+ Hotstar. The #ColdplayOnDisneyHotstar hashtag trended across social media platforms as fans shared their excitement, memorable moments, and highlights from the night.
Disney+ Hotstar leveraged advanced streaming features and an entertaining pre-live segment to create an interactive experience for viewers. The live stream offered a high-impact, data-driven platform to reach audiences at scale. The entire India tour for Coldplay has been a massive hit, and it looks like the streaming platform also struck gold with the live stream. Stay tuned to OTTplay for more information on this and everything else from the world of streaming and films.