On February 23, the box office will see Yami Gautam's Article 370 and Vidyut Jammwal's Crakk go up against each other.
Last Updated: 09.40 AM, Feb 22, 2024
On February 23, 2024, two Bollywood films are set to clash at the box office. Vidyut Jammwal and Arjun Rampal starrer Crakk: Jeetegaa Toh Jiyegaa and Yami Gautam starrer Article 370 will lock horns on the big screens. Both films are of completely different genres and will attract their respective audiences.
Yami Gautam's film is currently leading at the advance booking status given the fact that the film has generated enough buzz since the trailer launch. The film also has a few advances which include special mention by PM Modi as well as a flat ticket price of ₹99 this Friday. On the other hand, Vidyut Jammwal's Crakk is lagging as the film has nothing new to offer if we go by the trailer. The buzz around the film is also not very interesting and hence the advance booking reaction has been lackluster.
If we talk about the numbers Crakk is set to open at the box office with an opening day collection of 2-2.5 cr while Yami Gautam's film is all set to take a bare minimum opening of Rs 3.5 to 4.5 cr opening.
Also read: Article 370 trailer review - Yami Gautam as an Intelligence officer fights terrorism in Kashmir
Article 370 is off to a promising start over the first weekend and has the potential to become a big money maker, especially at the domestic box office. The film will also benefit as it has a political bent, which draws audiences in. Crakk, also starring Arjun Rampal, Nora Fatehi, and Amy Jackson will decide its future after finishing the first weekend with decent numbers. While the film's trailer generated some excitement, it has not received as much attention as Aditya Dhar's flick.
Yami Gautam is reuniting with filmmaker and her husband Aditya Dhar once again after the successful film, URI: The Surgical Strike. The film is directed by Aditya Jambhale is revolves around PMO's decision to revoke Jammu & Kashmir's special status foundation for Article 370. With a runtime of 2 hours and 40 minutes, the film has been certified U/A by the Central Board of Film Certification.