Amazon Prime Video and MAMI launch Maitri: Female First Collective to 'nurture conversations and collaborations' between women creatives

Amazon Prime Video India and Mumbai Academy of Moving Image (MAMI) are collaborating to launch a women-centric initiative Maitri: Female First Collective.

According to a press release, the initiative will encourage "conversations and collaborations" between women creatives, who will get together on a quarterly basis for the same. These creatives will "discuss their experiences, challenges and successes, and offer their perspective and advice on how to bring about a positive shift."

The debut episode, available on the YouTube channels of both Amazon Prime and MAMI, is moderated by MAMI's artistic director Smriti Kiran. 

The discussion features Amrita Pandey (CEO, Junglee Pictures and Times Studios Originals), Ayesha DeVitre Dhillon (screenwriter and hairstylist), Bhavani Iyer (screenwriter and author), Gayathri (filmmaker), Jeeva (filmmaker), Juhi Chaturvedi, (screenwriter), Kunjila Mascillamani (filmmaker), Mini Mathur (actor and TV host), Nupur Asthana (filmmaker), Richa Chadha (actor and producer), Rintu Thomas (filmmaker), Shweta Tripathi Sharma (actor and producer), Sumukhi Suresh (comedian, actor, writer, creator, founder and CE-HOE of Motormouth), Tahira Kashyap Khurrana (filmmaker and author), Aparna Purohit (head of India Originals at Amazon Prime Video).

"At Amazon, we believe that diversity, equity and inclusion, is not just needed, it is essential, and we are constantly trying to go beyond intention to institutionalize processes and mechanisms to create an eco-system that mirrors true diversity," said Purohit in a statement. 

Watch the highlights of the session here: