aha Gold: Here’s everything you need to know about the platform’s annual premium subscription

One of India’s leading OTT platforms, aha has come up with aha GOLD, a premium annual subscription that provides enhanced viewing experience to its Tamil and Telugu viewers. The subscription offers 4K ultra HD video streaming in addition high quality Dolby audio. aha Gold will also offer viewers the access to their new releases, including movies, TV shows, and original content.

aha Gold will entertain both its Telugu and Tamil subscribers without ads. The main aim behind this move is ensure more value to customers and give them a fulfilling experience of watching their favourite content on smart TVs. aha delivers this with its strategy of offering 100% local content and robust technology stack.

An event announcing the same was held in Hyderabad earlier this week where a screening of the National Award winning film Colour Photo was held in 4K Ultra HD + Dolby Audio. The film received positive response from the audience, who had high words of praise for its stellar storyline and performance by actors Suhas and Chandini Chowdary.

Expressing his happiness about aha Gold, Ajit K Thakur, aha’s CEO shared, “I’m delighted to introduce aha Gold experience for our massive subscriber base. We have noticed that our Telugu and Tamil viewers are very particular about their viewing experience of streaming content. This is our initiative to offer them an enriching experience on their TVs, through 4K ultra HD and Dolby Audio. I’m thrilled with the response for this in a soft launch.”

aha also plans to bring in some interesting offers for aha Gold subscribers in the future. Krack, Bheemla Nayak, Love Story, Writer, Maamanithan are among the many movies that viewers can enjoy streaming in 4K Ultra HD and Dolby Audio. Filmmakers Anil Ravipudi and Prasanth Varma are key figures in the campaign too. aha Gold is priced at Rs 699 annually.