After Oscar win, Naatu Naatu streams on US Spotify up by nearly 1000 percent

The record-setting spree of director SS Rajamouli's RRR seems to be far from over. After a historic win at the Academy Award, the film's Oscar-winning song Naatu Naatu seems to be a rage on the music streaming platforms in the US. It's said that the film's streaming on US Spotify went by nearly 1000 percent post the film's historic win. 

"Naatu Naatu" increased by over 960% in streams on US Spotify after winning Best Original Song at the #Oscars," tweeted Pop Crave. 

Also Read: Opinion: SS Rajamouli's best efforts fail as Oscars host Jimmy Kimmel calls RRR a 'Bollywood movie'

The Academy Awards has always been a great platform for the global audience to discover great movies from around the world. It seems following the Oscar win, RRR's popularity is set to take off to another level. The film has already emerged as one of the biggest hits in the history of Indian cinema. And it found a new lease of life when it was discovered by the audience in the West after it was made available for streaming on Netflix. The streaming release came as a godsend for RRR as the who's who of Hollywood started talking about it. Soon, RRR became pop cultural rage led by the film's high-voltage dance number Naatu Naatu. 

Composed by MM Keeravani, Naatu Naatu instantly became viral thanks to the synchronized dance moves of the film's stars Jr NTR and Ram Charan. The dance moves inspired endless streams of YouTube and Instagram reels. The movie became so popular that the Academy could no longer ignore it. The film made history by becoming the first Indian production house to earn an Oscar nomination for best original song. And it also went onto bag the coveted award beating some of Hollywood's heavyweights.