Swara Bhasker: This boycott business is hyped up, it’s a "paid trend" which has no impact on movies

The actress claimed that the boycott movement is exaggerated and even paid for, highlighting that Alia Bhatt's Gangubai Kathiwadi succeeded in spite of boycott threats

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According to Swara Bhasker, the ongoing boycott movement that is prevalent in Bollywood is not the main cause behind movies not performing well at the box office. The actor highlighted the success of Sanjay Leela Bhansali's Gangubai Kathiawadi starring Alia Bhatt, becoming one of the top Bollywood movies of the year amid boycott demands, as a testimony to this.

Swara also referred to herself as the "flagbearer of the boycott campaign". Although some Hindi movies are not doing well at the box office, she said that she does not think the current state of the business is problematic. In an interview with Zoom, the actress said, "I don’t know how much boycott trends actually affect the business. Alia Bhatt got a lot of negative attention on social media after Sushant (Singh Rajput)’s tragic suicide, which was of course completely unfair — the kind of accusations that were being made about a lot of Bollywood A-Listers. At that time, Sadak 2 had released, it got a lot of boycott calls and negative publicity and it did very badly."

Swara went on to add, “When Gangubai Kathiawadi came out, the same kind of conversations started-- about nepotism, Sushant, the same boycott calls, but people went and watched it and loved it. This boycott business is hyped up, it’s a small group of people who are driven by a certain agenda. They are hatemongers, they hate Bollywood, they want to destroy Bollywood, and are spreading malicious nonsense lies about Bollywood...And I think they are earning from it.”

Swara continued by saying that they have sufficient proof to show that the majority of these trends are paid ones. She also thinks a select few are taking advantage of Sushant's misfortune for their own selfish gain.

Meanwhile, Swara's next appearance will be in the Kamal Pandey film Jahaan Chaar Yaar, which also features Meher Vij, Pooja Chopra, and Shikha Talsania. The movie will be released in cinemas on September 16.

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