Netizens troll Milind Soman for promoting macho dishwashing: Kaam ko bhi genderise kardia?

The brand seems to promote another another stereotype that black is the colour of men and machoism in an effort to normalise one person doing all of the domestic tasks.

A still of Milind Soman from a new ad for Vim

Milind Soman, a supermodel and actor in Bollywood, is well renowned for his dedication to physical fitness, marathons, and exercises. On social media, he is very active. His pictures and videos frequently go popular on social media. But today he is making news for a different reason.

With his most recent Instagram post, the actor stunned both his followers and other internet users by endorsing macho dishwashing liquid. The brand seems to promote another another stereotype that black is the colour of men and machoism in an effort to normalise one person doing all of the domestic tasks.

The opening scene of the video shows a young man in the gym boasting about assisting his mother with the dishes. “I am a bit tired as I washed all the dishes last night. I often help my mom, we should.” Milind Soman then enters the frame saying, “Wow, what a brag. Go on, did you enjoy? Now, here is Vim Black (which shows a bottle of dishwashing liquid). Now wash all the dishes and keep on bragging.”

The actor said, "Vim Black, easy to clean, more to brag," as he posed with the bottle at the end of the video. As the name implies, the bottle in the film is black rather than the brand's typical yellow or green.

Milind Soman shared the video on Instagram with a caption that read, “Vim Black – dishwashing liquid made for men. Or is it? @vimindia @mtvindia #VimBlack #VimForMen #BragWithSwag.” Watch it below:

Soon after the actor posted the video on Instagram, internet users criticised him for "genderizing" a household task. A user commented, “Yeah, of course ! Some men need a ‘Vim black for men’ to be able to feel manly enough to do the dishes because regular Vim mein lagta hai k bartan dhona bhi.” Another user remarked, “For men… Bc bartan ke bhi gender hai.” While another user wrote, “This is so wrong, Kaam ko genderize kar lia."

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