Naacho Naacho: The song behind OTTplay Premium’s TVC bags Golden Globe award for best original song

Lyricised in Telugu by Chandrabose, the number, composed by MM Keeravaani, was originally sung by Rahul Sipligunj, Kaala Bhairava

A screen grab from OTTplay Premium's TVC

Naatu Naatu, the Telugu song from the SS Rajamouli-directed historical drama RRR, did the country proud by winning a Golden Globe Award under the best original song for a motion picture category. SS Rajamouli, the film’s lead stars Jr NTR, Ram Charan, composer MM Keeravaani and their families graced the awards ceremony in the US held on Thursday. MM Keeravaani, while collecting the award, dedicated the win to his wife Valli, the team behind the song and the entire cast and crew of RRR.

The number from RRR, was originally lyricised by Chandrabose and sung by Rahul Sipligunj, Kaala Bhairava in Telugu and choreographed by Prem Rakshith. Incidentally, the Hindi version of Naatu Naatu, Naacho Naacho, also features in the TVC of the leading OTT aggregator, recommendation platforms in the country, OTTplay. The TVC revolves around a streaming enthusiast boss and an employee, with the former breaking into a song impromptu in the middle of a conversation.

The boss-employee duo recreates the iconic joint step from the number featuring Jr NTR and Ram Charan, while suggesting OTTplay as a solution for one’s entertainment needs. With access to over 20,000+ movies and web shows from 12 OTT platforms in a single app, OTTplay has five bundled subscription packs available at jaw-dropping prices starting at Rs. 50/month!

To subscribe to OTTplay premium, you can download the OTT Play app and click on the Subscribe button on the top left corner of the homepage and select the subscription pack of your choice. After sharing your basic details, you can pay the one-time subscription fee for a year-long membership.

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