Magadheera, Gharana Mogudu, Athadu to re-release on OTT; leading streamer makes a surprise announcement

The digitally remastered version of Rajinikanth starrer Enthiran too was out on SunNXT recently

aha announces digital re-releases

The trend of re-releasing yesteryear films has caught up across multiple industries but it looks like the streamers are not being mute spectators here either. After the success of SunNXT’s idea to digitally re-master Rajinikanth’s Enthiran and re-release it on the streamer this year, leading OTT platform aha is planning something similar with three iconic Telugu movies this November.

Confirming the news, aha tweeted, "Why limit re-releases to theatres alone? Even aha has a few coming your way.” The three much-celebrated films that aha will re-release digitally in premium quality this November are Ram Charan-SS Rajamouli’s fantasy saga Magadheera (November 3), Mahesh Babu’s Athadu (November 10) and Chiranjeevi starrer Gharana Mogudu (November).

With the availability of high-quality streaming devices across the globe and better affordability among consumers, the idea to enhance the viewing experience through the digitally remastered versions isn’t bad at all. This is a first-of-its-kind move in the Telugu digital space and the response to this move will be keenly awaited by competing streamers as well.

Also read: Here's what's common between Ram Charan's fight scene in Rajamouli’s RRR and their earlier film, Magadheera

For the uninitiated, Magadheera is a period romance starring Ram Charan, Kajal Aggarwal, and Srihari in the lead roles, directed by SS Rajamouli and produced by Geetha Arts. Athadu, directed by Trivikram and headlined by Mahesh Babu and Trisha, is an action thriller produced by Murali Mohan. Gharana Mogudu, helmed by K Raghavendra Rao, features Chiranjeevi, Nagma and Vani Viswanath.

Watch Gadar 2 on OTTplay by subscribing to the Jhakaas pack which provides access to 16 OTTs at just Rs 199/month.

aha had multiple releases this week: the investigative thriller Case 30, the rural entertainers Suraapanam, Krishna Gadu Ante Oka Range and the crime comedy Operation Alamelamma. Some of their other recent popular titles were Papam Pasivadu, The Great Indian Suicide, Sarvam Shakthi Mayam, Maama Mascheendra and Mr Pregnant.

Also read: Kamal Haasan’s cult film Nayakan to be re-released on his birthday?

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