Experience the magic of Sid Sriram’s vocals in the full version of Love 360s Jagave Neene

The launchpad of actor Praveen, the Shashank directorial also starred Love Mocktail fame Rachana Inder

A still from Jagave Neene

Director Shashank is known to bring heart-stirring love stories to the screen, and his most-latest, Love 360, is no different. The film, which Shashank co-produced as well introduced a new leading man to Kannada cinema. Praveen, who played the lead in the film, is a doctor-turned-actor. He was paired with Love Mocktail fame Rachana Inder.

Since he was working with one rank newcomer and another who was just a film or two old, Shashank knew that he had his work cut out as far as planning the pre-release promotions go. To get audiences to sit back and take note of Love 360, one of the very first elements that he released into the public domain was the song Jagave Neene. The romantic number, composed by Arjun Janya and written by the filmmaker himself, had been sung beautifully by Sid Sriram and, soon enough, became one of the chart-toppers of the season. Shashank had released the song with some visuals from the actual video, but now, the full song, as seen in the film is out.

Days after Love 360 had released, Shashank had briefed the media after the film failed to get traction at the box office. The film, according to reviews, was an adaptation of the Korean film Mother, but was, nevertheless appreciated because Shashank’s version was well suited for Kannada audiences.

In a video message to Kannada filmgoers, Shashank said, “Love 360, which features the popular song Jagave Neenu, released in theatres on August 19 and those who have been the film, be it critics or audiences, have been showering the film and the team with praise. However, the sad part is that this has not translated into the kind of box office collection that we were expecting. Barring Veeresh theatres in Bengaluru, which is drawing crowds, no other movie hall is bringing in revenue. I agree that this is a film with newcomers and people are wondering how the film could have turned out – this is something I was expecting to happen – but based on the positive word-of-mouth publicity from those who’ve seen Love 360, I was hoping for ticket sales to pick up from, say, Saturday evening. Unfortunately, that was not to be. Sunday is a crucial day for us and if the response to the film does not get better, we will risk losing out on screens in the coming days. As a producer, who has made a good film with new talents, I am looking at suffering losses.”

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