Director Dinesh Narra's Aevum Jagat, an ode to farmers and agriculture, releases digitally via ATT model

Aevum Jagat features Kiran Geya, Prakruthi Vanam Prasad, Ganesham, Inaya Sultana among others in lead roles

Aevum Jagat

In a rare instance of a small-budget film releasing digitally via ATT (any time theatre) model, Aevum Jagat, directed by first-time director Dinesh Narra, will be available for viewers to watch at a mere Re. 1 on https://aevumjagat.com/ . The experimental Telugu film, revolving around the many issues faced by farmers in the society, features Kiran Keya, Prakruthi Vanam (a.k.a MCV) Prasad, Ganesham and Inaya Sultana in the lead roles. Aevum Jagat was released the previous weekend in an event organised in Madanapalle district, Andhra Pradesh.

Aevum Jagat is a story that talks of the significance of agriculture and farmers in the society and the reforms that need to come if farmers were to lead a life of dignity. Dinesh Narra, the director, was a former assistant of noted writer, actor and filmmaker LB Sriram. Though LB Sriram couldn't make it to the release event of the film, he conveyed his best wishes for Aevum Jagat through a video conference call arranged at the venue. The event was held at MCV Prasad's farm Prakruthi Vanam.

"The film talks of the many changes that need to come about in the agricultural sector. It will available for viewers at Re. 1 via ATT (Any Time Theatre) model. The reason behind this move is to get every farmer to watch the film. Aevum Jagat revolves around a rural youngster's ambitions and will appeal to all sections of audiences," Dinesh Narra says. Produced under Mars Movie Productions by Muniratnam Naidu N and Rajeswari N, Aevum Jagat is entirely shot in an idyllic village backdrop.

Politician JD Laxmi Narayana, who was present at the event, shared that it's important for the current generation to know the significance of agriculture in the society and why the presence of youngsters is necessary for transformation in agriculture. He expressed his happiness that a film with such noble intent got made and wished for its success. Venky Alla is the cinematographer of Aevum Jagat, while Nishanth Chitumothu is the editor. Sivakumar has composed the music for the same and Sada Vamsi is its art director.

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