BTS' absence = Low buzz? Fans on the 0 noise '2023 MAMA Awards' made + List of winners

Speculations centred around the impact as compared to the previous year, with many highlighting the absence of the globally renowned boy band, BTS, as a significant factor contributing to the decline.

BTS

The '2023 MAMA Awards' concluded its two-day spectacle at the Tokyo Dome in Japan on November 28 and 29. This event, organized by CJ ENM and presented by Samsung Galaxy, featured Jeon Somi as the host for the first day and the renowned South Korean actor Park Bo-gum hosting the second day.

Despite being broadcast live on various streaming platforms, including YouTube, the 2023 MAMA Awards faced a noticeable decline in global viewership, as pointed out by observant netizens. A screenshot shared on a popular online community in Korea revealed that the livestream had garnered fewer than 40,000 viewers.

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Discussions among Korean netizens delved into potential reasons for the reduced viewership of the 2023 MAMA Awards. Speculations centred around the perceived impact of a less substantial artist lineup compared to the previous year, with many highlighting the absence of the globally renowned boy band, BTS, as a significant factor contributing to the decline.

This comes in contrast to BTS's historic achievements at MAMA 2023, where they secured the most Daesangs in history, reaching a total count of 21. Additionally, BTS made history by becoming the first act to amass 50 trophies in MAMA history, setting and extending numerous records in the process.

Online users shared comments such as, "I wasn't even aware that MAMA took place," "Having just one BTS member could have attracted at least a million viewers," and "The viewer gap between when BTS appears and when they don't is significant," and "The absence of notable stars may have impacted the show's viewership."

The list of winners for the 2023 MAMA Awards:

Day 1 winners:

Favorite New Artist - RIIZE

Inspiring Achievement - TVXQ

Favorite Asian Male Group - INI

Galaxy Neo Flip Artist - TREASURE

Worldwide Fans' Choice - ZEROBASEONE

Worldwide Fans' Choice - TOMORROW X TOGETHER

Favorite International Artist - YOSHIKI

Worldwide Fans' Choice - ENHYPEN

Worldwide Fans' Choice - Lim Young-woong

Favorite New Artist - ZEROBASEONE

Worldwide Fans' Choice - ATEEZ

Worldwide Fans' Choice - NCT DREAM

Favourite Asian Female Group - Kep1er

Worldwide Fans' Choice - Stray Kids

Worldwide Fans' Choice - SEVENTEEN

Worldwide Fans' Choice - TWICE

Worldwide Fans' Choice & SAMSUNG Galaxy Worldwide Icon of the Year (Daesang) - BTS

bibigo CULTURE & STYLE - Street Woman Fighter2

Day 2 winners:

Artist of the Year: NewJeans

Song of the Year: NewJeans for Ditto

Album of the Year: SEVENTEEN for FML

Best Male Group: SEVENTEEN

Best Female Group: NewJeans

Best Male Artist: BTS' Jimin

Best Female Artist: BLACKPINK's Jisoo

Best Dance Performance (Male Group): SEVENTEEN

Best Dance Performance (Female Group): NewJeans

Best Dance Performance (Solo): BLACKPINK's Jisoo

Favorite Global Performance (Male Group): ATEEZ

Favorite Global Performance (Female Group): (G)I-DLE

Favorite Dance Performance (Male Group): TREASURE

Favorite Dance Performance (Female Group): LE SSERAFIM

Best New Artist (Male): ZEROBASEONE

Best New Artist (Female): tripleS

Best Music Video: BLACKPINK's Jisoo Flower

Best Collaboration: BTS's Jungkook for Seven featuring Latto

Best OST: BTS for THE PLANET

Best Vocal Performance (Group): AKMU

Best Vocal Performance (Solo): Parc Jae Jung

Best Rap & Hip Hop Performance: Agust D for People Pt.2 featuring IU

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