Akshay Kumar shares why he did not massively promote Mission Raniganj: ‘I promoted Selfiee a lot, it didn’t work’

Akshay Kumar’s latest film Mission Raniganj has earned appreciation from several critics. However, despite good ratings, it is not performing well at the box office. Here’s what he has to say.

Akshay Kumar in the movie, Mission Raniganj. 

2023 is indeed a special year for Bollywood actor Akshay Kumar. Recently, he was seen in the movie OMG 2 — which was a massive success at the box office. It minted over Rs 100 crores in India itself. Nowadays, he is making headlines with his recent theatrical ‘Mission Raniganj’.

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Akshay Kumar’s latest film ‘Mission Raniganj’ has earned appreciation from several critics. However, despite good film ratings, it is not performing well at the box office. Here’s what he has to say about it.

“I promoted (my film) Selfiee a lot, but it didn’t work. Promotion is the wrong aspect. I didn’t go anywhere to promote OMG 2. It got word-of-mouth promotion. If I promote the film, people will take it for granted, thinking it’s my job to promote my film. But if somebody else appreciates it and tells them to watch it, they will go and watch the film,” Akshay Kumar said during a media interaction.

The talented 56-year-old star further elaborated his statement by giving an example of a parent-child relationship. “If you come and tell me that your son is good at studies, I will think that it’s the father’s love speaking but if your neighbour comes and tells me that his son is a good student, I will believe him,” he said.

Also Read: Mission Raniganj on OTT: Here's where you can watch Akshay Kumar's thriller film after its theatrical run

About Mission Raniganj

Directed by Tinu Suresh Desai and produced by Pooja Entertainment, 'Mission Raniganj: The Great Bharat Rescue' is a cinematic portrayal penned by Vipul K Rawal. The storyline unfolds against the backdrop of the Raniganj Coalfields collapse in 1989, a real-life incident that occurred in West Bengal. Starring Akshay Kumar and Parineeti Chopra the film brings this historical event to the forefront.

Akshay Kumar’s Professional Life

Presently, he's busy filming 'Bade Miyan Chote Miyan,' alongside the talented Tiger Shroff. Not one to slow down, Akshay has already begun shooting for various films slated for a 2024 release, with the highly anticipated 'Hera Pheri' sequel among them.

Also Read: OMG 2 on OTT: Surprise surprise! Akshay Kumar's film to arrive a day early on Netflix; details

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