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Aishwarya Rajesh: OTT platforms helped several actors to attain global reach in a short span of time
She was honoured with Inspiring Performer of the Year (Female) title recently
Mar 31, 2023
Aishwarya poses for a photo after bagging the award
Only a handful of actors from Tamil could capitalize on the popularity OTT platforms gained during the lockdown phase. Aishwarya Rajesh, who has been part of four direct-to-OTT releases, was one among them. Ka Pae Ranasingam, Thittam Irandu and Boomika were dropped on Zee5, SonyLIV and Netflix respectively within a span of a few months.
Though she came up with laudable performances in those films, it was her flawless portrayal in Amazon Prime Video's series Suzhal which won her unanimous positive feedback from several quarters. The actress recently bagged the Inspiring Performer of the Year (Female) title at the OTTplay Changemakers Awards 2023.
Sharing the excitement with us, she expressed happiness on winning the recognition for the first web series of her career. The project directed by Brahma and Anucharan had Pushkar and Gayatri as its showrunners. The eight-episode series had Aishwarya essaying the role of a young woman who sets out to find her lost sister.
"I'm overwhelmed with the recognition I have been showered with ever since Suzhal was released online last year. It was such a pleasure to have been associated with Amazon Prime. It's good to see many actors and filmmakers getting their due because of a few popular digital platforms," she said.
She added that the growth of OTT platforms is quite inspiring in recent years and that people are now aware of many artists and movies because of those digital avenues. "Before the pandemic, only a few knew about the possibilities the platforms offered. Now, almost every film drops on OTT after their theatrical releases. The prospects are unlimited today," she noted.
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The biggest advantage, according to her, is that OTT platforms helped several actors to attain global reach in a short span of time. Aishwarya pointed out, "Our films and web series in different languages are now being watched by movie buffs across the world. It also helps several actors and filmmakers in many ways." Quiz her about the latest work on OTT which impressed her, and pat comes the reply, "Farzi. I could watch it only the other day. I really loved it."
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