aha 2.0 launches powered by Firstlight Media, leading towards its next phase of growth in India

With their collaboration with Firstlight Media, aha will be able to cater to the needs of its audience better

aha has grown into a major OTT streaming platform, which caters only Telugu content. Already a popular platform, aha are kick starting their plans for growth in the country and beyond.

The platform has launched aha 2.0, now bolstered by Firstlight Media’s industry-first end-to-end cloud-native OTT platform as the technology foundation. The new version will allow aha to deliver content to local markets using a 100% cloud infrastructure, backed by a common backend.

aha 2.0 will also now premiere top Telugu movies directly through their streaming platform. They will also make available 10 original shows, among which is Unstoppable with NBK the celebrity talk show hosted by Nandamuri Balakrishna.

Another one is Telugu Idol which is modelled after the famed American show American Idol and Indian Idol. They will also have top movies such as Love Story and Most Eligible Bachelor among other top movies.

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“Our content and technology decisions both have been made with a single purpose: to establish aha 2.0 as the premier destination in our viewing markets,“ said Allu Bobby, Promoter & Chief Advisor for aha.

He also added that the technology provided by Firstlight Media will help deliver quality content to the users, which will in turn make them viewers to fans.

aha was launched in 2019 as a video-on-demand app, which would consist of quality Telugu content. The platform is available for use in over 190 countries.

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