After Kartik Aaryan, Amit Sadh rejects alcohol brand ad: Cannot work on what will harm

Recently, Bollywood actor Kartik Aaryan had rejected a tobacco brand ad, which was offering him a whopping 9 crore INR, and now Kai Po Che actor Amit Sadh has rejected an alcohol brand's ad proposal.

Amit Sadh

Bollywood actor Amit Sadh has taken a firm stand against promoting alcohol brands. And his reason for doing so is commendable.

There have been a lot of controversies lately on actors endorsing several health-affecting brands, with Kartik Aaryan even rejecting a lucrative tobacco brand deal worth nine crore INR. While many celebs were slammed for endorsing a pan masala brand, various other actors were ridiculed for signing several tobacco brands.

This latest controversy blew up after social media users started calling actors out on their alleged double-standards and created chaos. Amidst the acceptance of health-deteriorating brands by various actors in Bollywood, Kai Po Che fame actor Amit Sadh came forward and shared his two bits on being offered to endorse an alcohol brand. The actor quite values his work and his audience who forms a bigger part of his life. He recently opened up on rejecting one of the alcohol brands he was offered to be a part of. He became another actor to say no to such a negatively impacting brand.

When asked about his take on rejecting the same, Amit shared in amedia statement,"I work for my fans and my audience. I cannot work on something that will hurt their sentiments or is likely to cause any kind of harm. I am also utterly against promoting a brand that has the potential to become an addiction or an unhealthy habit than benefiting the consumers. I remember doing a digital ad campaign last year where the act of it had actually offended a few fans of mine. I immediately decided that I won't take up anything that will hurt them and also chose not to endorse any alcohol brands as well. So, recently when this particular brand offered, I knew what I had to say."

As the netizens slam the celebs of B-Town for their decisions to endorse such brands, actors like Amit Sadh take a different approach towards letting their decisions make a rather positive impact on society as a whole.

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