Buzz is: Aditya Chopra’s Yash Raj Films to foray into OTT content

Name: Buzz is: Aditya Chopra’s Yash Raj Films to foray into OTT content
Uploaded: 2021-05-26T00:00:00+05:30
Duration: T4M08S
Channel: Youtube
Description: The Bollywood producer is reportedly talks with an international OTT giant to sign a multi-year partnership deal

The Bollywood producer is reportedly talks with an international OTT giant to sign a multi-year partnership deal,

May 25, 2021

With OTT platforms gradually becoming the primary revenue channel for the entertainment industry during the pandemic, it was only a matter of time before big Bollywood banners too started backing digital content. If recent reports are to be believed, the latest one to make this foray is Aditya Chopra’s Yash Raj Films (YRF).

According to a report in PeepingMoon, Aditya is gearing up to set up a digital wing under the YRF banner that will produce movies and web series for various OTT services. The filmmaker is also reportedly in advanced talks with an international OTT giant to sign a multi-year partnership deal.

A source, quoted in the report, said that under the new digital division, the company will “set the bar of OTT content higher with its production values”. It should be noted that YRF was one of the first Bollywood production companies to venture into the TV industry a decade ago, producing series such as Powder and Rishta.com, and brought in the trend of high production values on TV.

The source said that this would also be one of the strategies that YRF will implement in its digital venture. Apparently, an in-house creative team has already started working on projects that would come under its digital wing.

While the new division would focus on developing feature films and webseries for OTT services, YRF's offshoot YFilms have been producing digital content - especially short-form - on YouTube for almost a decade now. The YouTube channel hosts a couple of web series such as Man's World, Bang Baaja Baaraat, Love Shots and Ladies Room.

Shah Rukh Khan’s Red Chillies Entertainment, Farhan Akhtar and Ritesh Sidwani’s Excel Entertainment, and Raj & DK’s D2R Films are some of the other Bollywood companies that have already produced content for various OTT platforms. Producers Karan Johar and Dinesh Vijan too have set up divisions for this purpose.