Home » News » Aavesham star Fahadh Faasil opens up about Malayalam cinema’s struggles to find OTT platforms; says the industry lacks a solid backing
Aavesham star Fahadh Faasil opens up about Malayalam cinema’s struggles to find OTT platforms; says the industry lacks a solid backing
Fahadh Faasil, who is currently on a high with the massive success of Aavesham, recently revealed that Malayalam cinema still does not have the solid backing of the OTT platforms.
Apr 23, 2024
Fahadh Faasil co-produced Aavesham, along with filmmaker Anwar Rasheed
Fahadh Faasil has established himself as one of the finest actors in contemporary Indian cinema, with his brilliant film choices and exceptional performances. With the massive success of his latest release Aavesham the National Award-winner has also emerged as one of the most bankable stars in the Malayalam film industry. In a recent chat with Baradwaj Rangan for Galatta Plus, Fahadh Faasil extensively spoke about Malayalam cinema and revealed that the industry still lacks the solid backing of OTT platforms.
Fahadh Faasil about Malayalam cinema’s struggles to find OTT platforms
In his chat with the Galatta Plus YouTube channel, Fahadh Faasil, who is also a film producer, revealed that the Malayalam film industry is still struggling with the lack of solid backing from the OTT platforms. The actor pointed out that the issue still exists, even though the trade has grown immensely. The Aavesham star’s revelation has shocked the cine-goers, as Malayalam cinema has been considered the finest film industry in the country, especially in recent times. The National Award winner revealed that Malayalam films still need to prove themselves at the theatres first, to crack an OTT deal.
The actor-producer also pointed out that over 80 percent of films from the other Indian film industries successfully crack the OTT deals quite easily. Fahadh Faasil pointed out how the OTT streaming rights of films from other industries are sold much before the shoot has started. Well, the revelations of the Premalu producer are indeed true, as many recent Malayalam blockbusters struggled a lot to find an OTT platform. Shockingly, even the all-time highest-grossing Malayalam film Manjummel Boys struggled to land an OTT deal despite performing extremely well at the box office.
Aavesham OTT rights are sold
Meanwhile, the OTT rights of Aavesham have been bagged by the leading streaming platform Amazon Prime Video for a whopping price. While considering the exceptional box office performance of the Jithu Madhavan directorial, it is now safe to assume that the movie might get an extended theatrical run. However, the Fahadh Faasil-starrer is reportedly set to get its OTT release by the end of May or the beginning of June 2024.
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