Aadujeevitham – OTT streaming and satellite rights of the Prithviraj Sukumaran starrer, which is helmed by senior filmmaker Blessy, have been bagged by the two leading platforms.
Aadujeevitham, the dream project of senior filmmaker Blessy which stars the multi-faceted talent Prithviraj Sukumaran in the lead role is slated to have its global release on March 28, 2024. Ahead of the massive release, the cast and crew members of the movie are set to attend the grand audio launch event, which is being held in Kochi, today (March 10, Sunday). Meanwhile, recent reports suggest that Aadujeevitham OTT rights and streaming rights have been sold for a whopping price.
According to the latest updates, the Aadujeevitham OTT rights and satellite rights are already sold. Disney+ Hotstar, the leading OTT platform has bagged the online streaming rights of the much-awaited Prithviraj Sukumaran starrer. The satellite rights, on the other hand, are bagged the by leading Malayalam television channel, Asianet. The new updates started doing rounds after both Disney+ Hotstar and Asianet came on board as the digital and satellite partners of the Aadujeevitham audio launch event.
Just like all recent Malayalam films, Aadujeevitham is expected to have its OTT release only after it completes at least a month in the theatres. While considering the ongoing clash between the Kerala Films Producers Association and Film Exhibitors Union it is also possible for the Blessy directorial to get an extended theatrical window of over 42 days. In that case, the survival drama will have its OTT release only by the beginning of May 2024.
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As reported earlier, the Prithviraj Sukumaran starrer, which is based on Benyamin’s best-seller novel of the same name, is set to have a massive global release. Aadujeevitham is reportedly set to get over 450 screens in Kerala alone (including fan shows), on its release day. In that case, the final show count of the Blessy directorial across the globe might even cross 600 screens.
The survival drama also can get a greater number of screens in the form of special shows, if it succeeds in impressing the audience. For the uninitiated, Aadujeevitham is set to have a pan-Indian release in over five languages, including Malayalam, Tamil, Telugu, Kannada, and Hindi, across the globe. So, it is also safe to assume that the Prithviraj Sukumaran starrer is set to make a massive opening at the worldwide box office, on March 28.
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